Today, Western Ag Reporter is one of the largest-read, weekly agriculture newspapers in the industry. We predominately cover the 14 Northwestern states, but are read coast to coast, border to border, and even in a number of foreign countries. We tell it like it is through unbiased industry coverage, while also valuing our readers and their opinions. The Reporter strives to be "All the news a busy rancher has time to read."
Western Ag Reporter (WAR) wasn’t always so named. We printed our first paper as the Western Livestock Reporter (WLR) on September 6, 1940 in the Old Union Stockyards, Spokane, Washington. Norman Warsinske started WLR at only eight pages with a year’s subscription valued at $1.
WLR was established "to supply an accurate weekly source of information" about commercial cattle markets in Oregon, Washington, Montana, and Wyoming. Soon after, the Northwest’s growing purebred industry needed a voice as well, further growing the paper’s coverage.
On January 15, 1941, Warsinske started the weekly front-page column, “Comments”, where he addressed current issues. Warsinske moved WLR to Billings, Montana on December 2, 1941.
In February 1957, Warsinske added young Pat Goggins as a fieldman. Soon after, Goggins’ column “As I See It” appeared on the second page. It moved to the front page on April 12, 1961 with Pat’s purchase of WLR. Agri-News then made its debut in 1968 to fulfill the need for more agriculture, commercial crop and livestock news. Goggins’ twin sons joined the family businesses in 1989 – Joe at the Public Auction Yards and John as a WLR field editor. At the beginning of 1994, Warsinske’s “Comments” column was brought off the shelf and gained a new byline, John Goggins, and a new home on page five of WLR.
With the increasing costs of production and distribution, in 2008 the two publications – WLR and Agri-News – merged. The Western Ag Reporter was born and John was the new General Manager.
Seven short years later “As I See It” was retired with the passing of Pat Goggins on December 31, 2016. John ascended to the position of Publisher, moving “Comments” from page five to the front page where it has remained ever since.