It’s not forbidden fruit: Three ‘secrets’ to ranch profitability


Dave Pratt asks tough questions intended to make operators view their ranches as businesses. Laura Nelson photo.

By Laura Nelson

Dave Pratt scribbled rapidly across the giant post-it board.

He switched colors with ideas, added seemingly cryptic equations to the margins, circled the immovable line, and ended with what looked like one side of a NCAA tournament bracket. The championship game was



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