2020 Checkoff Budget Splits $40.9 million Between Seven Contractors


The Cattlemen’s Beef Board (CBB) will invest approximately $40.9 million into programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications during fiscal 2020, subject to USDA approval.

In action at the end of its September 10-11 meeting in Denver, Colorado, the Beef Promotion Operating Committee (BPOC) approved checkoff funding for a total of 15 “Authorization Requests”



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