CBB Discusses Results of ROI Study


The combined benefit of all Cattlemen’s Beef Board (CBB) programs is 11.91 times more valuable than their costs.  That is one major finding from a recent third-party, return-on-investment (ROI) study commissioned by the national Beef Checkoff program and conducted by Dr. Harry M. Kaiser of Cornell University.
Completed June 2019, the study is based upon an econometric model which quantifies the



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