Defining “U.S. Beef”


By Kayla Sargent

Consumers prefer U.S. beef and are willing to pay a premium for it.  In fact, a 2016 Consumer Reports study found that 87 percent of consumers want country of origin labels on their meat and 60 percent would like further information on where the animal was born, raised and harvested.

Today, strolling down the meat aisle in any given



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