Fake Meat’s Foothold in the Marketplace


by Kayla Sargent

Thanks to Beef Checkoff-funded research, producers should be relieved to hear that currently, protein substitutes have only a sliver of the market share.  National Cattlemen’s Beef Association (NCBA) Director of Market Intelligence Dr. Alison Krebs summarized a year’s worth of retail sales data for frozen and refrigerated meat and poultry substitutes to give the beef industry a better understanding



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