Industry Responds to Consumers’ Quality Demands


by Kayla Sargent

Consumers are becoming more demanding for higher quality protein sources to feed their families. As they do, the price they are willing to pay goes up, according to Certified Angus Beef (CAB) President John Stika.

“The bar just keeps getting raised,” Stika said in his keynote address at the Montana Stockgrowers Association Annual Convention.  “Yesterday’s luxuries are now the



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