My Fake News Checkoff


Vaughn Meyer, Reva, SD

A few weeks ago, the Cattleman’s Beef Board (CBB) shared the “good news” results of our producer Return on Investment (ROI) study.  Dr. Harry Kaiser, professor of economics at Cornell University, conducted another five-year ROI update embodying more positive attributes for beef producers.  Dr. Kaiser’s analysis concluded a 71-cent increase over our 2014 ROI of $11.20.  Seventy-one



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