NCBA Takes the Fight to Fake Meat at Summer Business Meeting

National Cattlemen’s Beef Association (NCBA) leaders today redoubled their efforts to push back against deceptive and erroneous marketing and nutritional claims by plant-based and lab-created alternatives to real beef.
In the opening General Session of NCBA’s annual Summer Business Meeting, Senior Vice President, Government Affairs Colin Woodall and Senior Vice President, Global Marketing and Research Alisa Harrison highlighted how NCBA is

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