Promoting Beef Quality Assurance to the General Public

About 85 percent of U.S.  beef today comes from Beef Quality Assurance (BQA)-certified farmers or ranchers.  But do American consumers know that? Just as important, do they know what BQA is — and what it stands for?
Those are the kinds of questions a new Beef Checkoff-funded campaign from the National Cattlemen’s Beef Association, a Beef Checkoff contractor, is addressing.  Its

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