The nonprofit Center for Consumer Freedom (CCF) recently placed a full-page ad in The Los Angeles Times and The Washington Examiner bringing attention to the chemicals used in various meat analogues. Ingredients used in fake meat are also used in e-cigarettes, laxatives, and slug pesticide.
Despite being called “plant-based,” fake meats are ultra-processed foods that don’t grow on vines. Earlier this year the National Institute of Health released a study that found ultra-processed foods cause overeating and weight gain. Dietitians have also noted that fake meat products aren’t healthier than real meat.
This ad is part of CCF’s efforts to educate the public on what “plant-based meat” is and isn’t. CCF previously has run ads in The New York Times, The Wall Street Journal, and The New York Post. The campaign has also been featured in articles by Bloomberg, The Washington Post, and as of last week, The Wall Street Journal. CCF has placed op-eds on the subject in The Wall Street Journal and USA Today.
“Fake meats aren’t clean eats,” CCF managing director Will Coggin said. “Despite the ‘plant-based’ moniker, you wouldn’t find this stuff growing in your garden.”
The nonprofit Center for Consumer Freedom (CCF) placed a full-page ad in The Los Angeles Times questioning if the everyday consumer can tell the difference between the ingredients found in dog food and “plant-based” meats. This is the latest in a series of print and video ads raising awareness about fake meat.
Despite 76 percent of Americans believing fake meat is healthy, these products are ultra-processed, synthetic imitations.
According to the NOVA classification system, ultra-processed means “formulations of ingredients, mostly of exclusive industrial use, typically created by series of industrial techniques and processes.”
The National Institutes of Health found ultra-processed foods can cause weight gain and overeating, which can contribute to a motley of health problems.
Over the last six months, CCF ran ads in The New York Times, The Wall Street Journal and other publications to debunk the “plant-based” myth.
In addition, CleanFoodFacts.com provides helpful tools and content that helps consumers better understand what’s in fake meat.
CCF managing director Will Coggin commented: “These new plant-based meats are synthetic creations designed in labs. If that makes you lose your appetite, at least your dog will eat it.”