NCBA’s Fake Meat Study Reveals Startling Information


The National Cattlemen’s Beef Association (NCBA) recently released survey results that show widespread consumer confusion regarding the ingredient composition and purported benefits of plant-based fake meat products.

In an online survey of more than 1,800 consumers, less than half of the respondents understood the labeling term “plant-based beef” was intended to describe an entirely vegetarian or vegan food product.  One major



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