Shared Values Drive Consumer Trust More Than Facts

by Nicole Erceg

Trust: it’s a bond not easily formed, but effortlessly broken.
From Watergate to Exxon, the Clinton scandal, sub-prime mortgage crisis, BP oil spill, Lance Armstrong’s fall from glory, and today’s #MeToo movement, media narratives have conditioned us to be skeptics. Generations of headlines have told us those we thought were trustworthy can’t always be trusted.
It’s a lesson learned again

Would you like to be a subscriber? Click Here
BACK LOGIN to read the full story

© 2017 Western Ag Reporter. dba: Western Livestock Reporter | All Rights Reserved.

Website Design by EDJE  |