Shared Values Drive Consumer Trust More Than Facts


by Nicole Erceg

Trust: it’s a bond not easily formed, but effortlessly broken.
From Watergate to Exxon, the Clinton scandal, sub-prime mortgage crisis, BP oil spill, Lance Armstrong’s fall from glory, and today’s #MeToo movement, media narratives have conditioned us to be skeptics. Generations of headlines have told us those we thought were trustworthy can’t always be trusted.
It’s a lesson learned again



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